陳燦 Can Chen（中國｜CN）

文創研究顧問｜Cultural and Creative Research Consultant
20年廣告傳播整合營銷經驗。通達線上線下、傳統廣告以及數字營銷領域，擅長於品牌定位、營銷模式導入、策略創意、傳播戰術管理、渠道資源整合。具備創意設計、策略策劃、營銷運營、高級管理多元化從業經驗。曾任（WPP/JWT）奧維思營銷首席數字營銷官，新意互動事業部總經理。
Boasts 20 years of advertising and integrated marketing experience. Conversant with online and offline traditional advertising and digital marketing. Expert of brand positioning, marketing model introduction, strategic planning, communication strategy management, and resource channel integration. Experienced in creative design, strategic planning, marketing operation, and senior management. Former (WPP / JWT) Chief Digital Marketing Officer of Ovied Marketing, General Manager of Creative and Interactive Group.